Delivery tracking: The gift that keeps on giving

The global gifting season is one the busiest times in ecommerce, closing out the calendar year with high pressure on logistics. As ecommerce brands prepare for this peak season, efficient tracking becomes more than a convenience—it’s the backbone of successful delivery performance.

Here's how your Shopify store can optimise logistics with robust tracking tools this gifting season:

In 2024, 89% of consumers reported that real-time shipment tracking significantly impacted their purchasing decisions, according to a study by ShipBob.

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Automated Shipment Tracking Tools for Seamless Operations

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During the global gifting season, order volumes soar, and manual tracking processes simply won’t cut it. Automated shipment tracking tools are a game-changer for Shopify brands, allowing you to track packages in real time, anticipate delays, and communicate with customers proactively.

Automated Tracking gets you:

• Real-time Updates: Automatically send customers updates at every stage of the delivery journey, from warehouse dispatch to doorstep delivery. Keeping them in the loop boosts confidence and cuts down on inquiries about order status.
• Smart Notifications: With smart automation, Shopify brands can set up custom alerts for delivery delays, enabling quick action to prevent negative experiences. Whether it's rerouting a shipment or updating a customer, automation keeps operations fluid.
• Reduced Labour Costs: By automating tracking, teams can focus on other high-priority tasks, reducing the need for manual intervention and minimising the risk of the errors that lead to delivery issues.

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End-to-end visibility = Retained Revenue 

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Order visibility isn’t just about knowing where a package is at any given moment—it’s about having a complete view of the entire logistics process, from order placement to final delivery. End-to-end tracking allows Shopify brands to maintain control over every step, ensuring that any hiccups in the supply chain can be managed quickly and effectively.

But really, it matters. 

• Improves Customer Satisfaction: When customers can track their orders in real time, they feel more secure and are less likely to reach out with complaints. Offering a branded tracking portal where they can easily follow the journey of their package creates a seamless customer experience.
• Reduces Chargebacks and Lost Revenue: Order visibility is key to identifying any lost or delayed shipments early. By staying proactive and transparent, you can prevent chargebacks or refunds that result from undelivered items, ensuring that revenue stays intact.
• Enhanced Customer Retention: Brands that offer superior tracking experiences are more likely to retain customers post-gifting season. According to a report by Narvar, 53% of customers won’t repurchase from a brand after a negative delivery experience. Don’t let poor tracking cost you repeat business.

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Per with the Right Global Carriers: A Must for Gifting Success

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As a Shopify store, partnering with reliable global carriers is critical to ensuring that your shipments reach their destinations on time. Not all carriers offer the same level of service, and having strong partnerships in place can be the difference between a successful gifting season and an operational nightmare.

Why Carrier Partnerships Matter:

• Consistency and Reliability: Established relationships with global carriers ensure consistent shipping timelines and reduced likelihood of last-minute delays. The gifting season puts tremendous strain on logistics networks, so working with reliable carriers keeps your brand protected from unexpected disruptions.
• Cost Efficiency: Partnering with multiple carriers allows you to optimise shipping rates across different regions and order volumes. For example, some carriers may offer better rates for international deliveries, while others excel in local deliveries. The right partnerships ensure you’re not overpaying during peak times.
• Better Data Integration: Strong partnerships often come with improved data sharing. Carriers that seamlessly integrate with your tracking software provide real-time updates, making it easier for your customers to track their orders and for your team to handle any shipping issues.

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Take Control of Your Gifting Shipping with Comprehensive Tracking Solutions

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As the global gifting season approaches, your Shopify store needs more than just fast shipping—you need full visibility, reliable automation, and strong carrier relationships to deliver an exceptional customer experience. By leveraging automated shipment tracking tools, ensuring end-to-end order visibility, and partnering with the right global carriers, your brand can navigate the busiest time of the year smoothly.

Don't wait until the last minute. Prepare now to keep your operations running smoothly, your customers happy, and your revenue flowing.

This season, make tracking be the secret ingredient to your ecommerce success.