How Swap and Avalara Overcome The Complexities of Global Ecommerce

By 2032, the global ecommerce market is set to surpass $9 trillion. For brands looking to expand internationally, this spells a massive opportunity but also comes with lots of challenges. Selling internationally can get tricky quickly, especially when it comes to keeping up with compliance.

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Enter the ultimate solution: Swap and Avalara—a partnership designed to empower ecommerce brands and conquer the challenges seamlessly. By combining all-in-one operations with automated compliance, Swap and Avalara are changing the game for global ecommerce.

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The Cross-Border Ecommerce Opportunity 

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Selling cross-border is still booming, which is driven by increased globalization and digital connectivity. Recent statistics show that 28% of international ecommerce revenue stems from cross-border sales, showcasing the massive opportunity for brands ready to embrace the growth.

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Especially when it comes to direct-to-consumer businesses, tapping into global markets can unlock new revenue streams by entering new markets. Success is not without putting some major components in place to overcome the operational and regulatory hurdles.

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The Complexity of Compliance

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Expanding into international markets is no easy feat. Duties, taxes, fees, and regional regulations often create barriers for brands looking to scale globally. These complexities can lead to:

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• Cart abandonment: Unclear or unexpected costs at checkout deter customers from completing their purchases.
• Compliance risks: Failure to meet regional tax requirements can result in fines and reputational damage.

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For brands aiming to grow beyond borders, simplifying these processes is how to build trust with customers and maintain operational efficiency. 

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Understanding the Swap + Avalara Solution

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The partnership between Swap and Avalara addresses these challenges head-on, offering a seamless integration that streamlines global operations and compliance.

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Here’s how:

• Seamless Duties Calculation: Avalara’s tax compliance automation ensures accurate duties, taxes, and fees are applied at checkout, reducing unexpected costs for customers.
• Reduced Compliance Risk: Avalara’s expertise in over 75 countries ensures brands stay compliant with local regulations, while Swap’s e-commerce operating system simplifies operations across shipping, returns, and cross-border logistics.
• Enhanced Cart Conversion: By reducing unexpected costs and ensuring transparency, the integration helps brands improve the customer experience and boost sales.

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Together, Swap and Avalara offer a comprehensive solution that empowers brands to scale globally without the world of complications. 

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Real-World Impact for Brands

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This innovative partnership is already transforming the global expansion strategies of direct-to-consumer brands. For example, Swap’s customers—including PANGAIA, Retrofete, and Hill House Home—are leveraging this integration to reach new markets while maintaining operational excellence.

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By simplifying compliance and improving transparency, these brands can focus on growth rather than logistics.

The Future of Global Commerce

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As the e-commerce landscape continues to evolve, adopting smarter, integrated solutions is essential for brands aiming to expand globally. The partnership between Swap and Avalara provides the tools needed to conquer cross-border complexity and unlock new opportunities in the global market.

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Brands ready to simplify global operations can learn how to leverage Swap and Avalara by booking a demo.

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